Here was a pitch for a plasma graphic or an ad campaign that never quite got past the “powers that be.” Personally, I thought Yuri’s photography for the spot was beautiful, and the concept, while provocative, exactly the right way to go for men’s jewelry. Of course more conservative views won the day and steered […]
An alternate version for the Black Diamond plasma. I kinda liked this one better, but they chose the evil twin. (Or is this one the evil twin?)
Another plasma display/advertisement from my days at Teshler. This one features a cool sparkly synthetic diamond, modeled in 3D and rendered with pretty rainbow caustics. This is the one they chose, though I kinda liked the more literal one — which was truly a black diamond, on white. Of course the product itself was a […]
Early Teshler days; a plasma for a line of Canadian diamonds sold at Samuels. This took mostly existing imagery from product brochures and made them move, including synthetic icy waters.