The Vision Behind the New Dell Precision

T7600 Workstation

Update: this series recently won a Telly Award! Congrats to the whole BW Films crew!

I recently directed a series of spots for the new refresh of the latest Dell Precision workstations. Featuring a redesigned chassis and a cool front bezel design for optimal airflow, these spots feature some of Dell’s brightest (including Design guru Ken Musgrave) discussing their passion for the Precision line and the new design

We shot these spots in Dell’s acoustic lab’s “anachoic chamber,” a huge and very cool room dedicated to audio engineering and precision recording. I feel like I balanced my “sound guy karma” for all the times I’ve tortured the sound guy with planes, AC units, traffic, etc.

Kudos to the whole team at BW Films for the flawless production, and to DP Vance Holmes and editor Jeff Stolhand in particular. Click here to see the T3600-T5600 workstation video.