• TV
  • Films
  • FX
  • Blog
  • Reel
  • Contact
info@zane.tv
Login

Login
Zane.tvZane.tv
  • TV
  • Films
  • FX
  • Blog
  • Reel
  • Contact
“Sometimes” Three’s a Charm

“Sometimes” Three’s a Charm

October 17, 2011 Posted by Zane reel, tv, writing No Comments

Fun story.

Last year the MadHatterCollective was busy shooting a number of commercials for Charles and Colvard featuring their lovely Moissanite jewelry. We were asked to pitch both something sweet and something sexy, but we were also asked to seek out that special something that might go viral. Although “viral” is of course a modern-day pot of gold, we knew what they meant. They wanted something sweet, sexy, and just a bit…naughty. The kind of something you might forward to someone after a little snicker. We pitched a few ideas, several of which the client really liked. But.

“But” is what usually happens when the client thinks too hard. They get nervous. Cold feet. Conservative. And basically talk themselves out of what they really want.

So they picked two concepts that were both fine — one sweet, one sexy. But not quite that “something” they really wanted for the web.

We decided to shoot one of our viral ideas anyway. It wasn’t a big stretch for us; we had a gorgeous model/actress (the lovely Kelly Grace) willing to spend an extra hour or two with us, and a lucky man acting opposite her (the talented Zach Thompson) as well. We had an incredible location for our other commercial and the time to do both if we were clever about it.

So we shot three commercials instead of two, and surprised them with this fun little spot as a bonus.

Sometimes… a little leap of faith pays off.

(Yes, they bought it too.)

Post Views: 1,795
Tags: commercialMad Hatter Collectivemoissanitepitch
No Comments
Share
0

About Zane

Zane wears an awful lot of hats. Some of his favorites include: director, writer, designer, editor, effects supervisor, and dad.

You also might be interested in

GreenBuilders Interior Commercial

GreenBuilders Interior Commercial

Jun 13, 2008

As a follow-up to the first one, here’s a Teshler-produced[...]

Lexus “Brain” Commercial

Lexus “Brain” Commercial

Mar 1, 2000

One of the funner (and funnier) of the spot I[...]

Samuels “She’s Counting…” Concept

Samuels “She’s Counting…” Concept

Aug 1, 2007

Here’s a pitch that the client loved but never quite[...]

Leave a Reply

Your email is safe with us.

Recent Work

  • RAIN: A Love Letter to the Comics
  • Drops from TexanAllergy
  • Chatsworth Products: I AM Chatsworth
  • LoneStar Logos Animated Logo
  • OTT Logo Design
  • Teradata Aster Machine Learning
  • CeRam-Kote wins a Telly!
  • Teradata QueryGrid
  • Just Say No to Mr. Voucher
  • Gradients of Green: Episode Zero
Do you have a story that needs telling? Contact Us

Creative Partners

 Expressions In Film & Video
 360 Studios
 C2C Media
 Writing & Shooting Inc.
 Mad Hatter Collective

Latest Tweet

  • RT  @Thom_Hartmann : 1/ The Nightmare Scenario SCOTUS is Plotting For the 2024 Election Takeover:
  • 11 months ago

Follow @rzanerutledge

© 2023 · ZaneTV.

Prev Next