Carino’s Chef Peit “Abused by Tradition”

A sweet little Italian grandma and Carino’s executive chef, Chris “Chef Peit” Peitersen, go head to head in our latest commercial for Carino’s Italian. Shot on RED by Paul Gandersman and Gray Haddock, this fun spot was co-produced and co-directed by myself and Jeff Stolhand. The first of a string of funny spots Jeff and I pitched/wrote for this unique Italian restaurant by ZaneTV. (Our holiday spot was recently written up in the NYTimes, in case you missed it.)