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Super Slow-mo: Teradata’s “Perfect Circle”

Super Slow-mo: Teradata’s “Perfect Circle”

November 10, 2009 Posted by Zane animation, recommended, reel 1 Comment

Another interesting animated type/design job. This time, a 30th anniversary “thank you” from Teradata to their customers.

This time out, the concept I developed was that of a “perfect circle” between client and company. This feedback loop is what has kept Teradata ahead of the competition for 30 years. As a design element, this “perfect circle” became the “O” (or the zero) in every animating phrase.

Another nice touch developed along the way: I built a number of “super slow-mo” moments by isolating and animating some well-chosen still photographs. I’m particularly happy with the final image. Definitely a technique I plan to exploit further in the future.

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Tags: After Effectscompositingsuper slow-moTeradatatype design
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Zane wears an awful lot of hats. Some of his favorites include: director, writer, designer, editor, effects supervisor, and dad.

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  • Tyson Culver

    December 18, 2009 at 4:21 PM

    Another killer video – wow.

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