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Sustainable Food Center animation

Sustainable Food Center animation

May 5, 2008 Posted by Zane reel No Comments

Some time ago my wife asked me my opinion on some rebranding efforts underway at her non-profit, the Sustainable Food Center of Austin. This innocent question led to a several-day event as I tinkered over everything from new logos to refocused mission statements. But a few things rose to the top.

The one I’m the most proud of is luckily the most obvious, since it’s on everything they do — their new “sfc” logo, featuring an iconic leaf design that I find particularly strong and eye-catching. As a spin-off to this, I designed this animated web open movie, one that I imagined could be fairly easily re-animated as a 100% Flash movie. They haven’t used this as yet, but I still like it. (It ends with the “sfc” logo that I both suggested in napkin-sketch form and ultimately helped polish into its final form.)

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Zane wears an awful lot of hats. Some of his favorites include: director, writer, designer, editor, effects supervisor, and dad.

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