Samuels Diamonds 1-2-3

This campaign was born out of an over-the-shoulder still photo shoot of two beautiful girls in black dresses, lost in white limbo. From there, a “fashion-driven” campaign emerged, with playful touches — oversized jewelry, interactive type and graphics, and more tiny dresses in various seasonal colors.

Shot in HD. This campaign won third place in the JAWA Awards 2008.