Another lovely local commercial for 360 Studios and TexanAllergy. Featuring the mother and daughter team of Erica Heidepriem and the adorable Talulah, this spot was co-directed by Zane Rutledge and Jeff Stolhand of Expressions in Video. Lensed by M. Andrew Barrera and produced by Shaggy Welsh. Our mandate was to upgrade the look of TexanAllergy commercials, while retaining the honesty of the testimonial format. I think the result speaks...
In branding it’s important to own your story. Embrace what is unique about your company, and the story of how you got there. In every meeting with prospective clients, our #1 rule is: we listen. And in the tale of Chatsworth, we heard a very interesting story behind their success. They are owners, every one of them. 100% employee owned. And that generates a pride in their work that translates to...
Sometimes people have a logo they’re happy with, they just need to make it sing. We were already doing a bunch of fancy infographics and animated storytelling for LoneStar Logos when they asked me to jazz up their newly updated logo for them. I cranked out a handful of variations and they liked so many of them, I think they’re using more than one! Whether you need a new logo...
Sometimes a quick gig goes different than you think it will. These guys didn’t have time or budget for a full animated logo design — they initially just asked me if I could “fix” something a previous animator had done. Unfortunately, sometimes it doesn’t really work that way. The inherited After Effects project just didn’t have the proper source to do much for them, and certainly not what was ideal....
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