Sometimes the commercial world produces a client (and a product) you can feel good about. Here’s a stylized “frozen-moment” commercial we did for GreenBuilders, a local Austin company that is bringing “green” building techniques to the $200,000 home range. (A rather remarkable feat, that.) The commercial was produced economically at Teshler Inc. with stock photography and my favorite camera projection technique. We’ll be doing an interior version next.
This campaign was born out of an over-the-shoulder still photo shoot of two beautiful girls in black dresses, lost in white limbo. From there, a “fashion-driven” campaign emerged, with playful touches — oversized jewelry, interactive type and graphics, and more tiny dresses in various seasonal colors. Shot in HD. This campaign won third place in the JAWA Awards 2008.
This was one of my favorite pieces I directed while at LittleBeast. Matt (my producer/friend/partner) and I had met producer R.J. Berg a year before, producing cinematics for his game Future Cop: L.A.P.D.; now he was gearing up for a wicked, twisted fairy tale based on Alice’s Adventures in Wonderland. Coincidentally (or not, depending on your take), I had been in early development on a twisted Alice tale myself. Mine...
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