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“Mad Men” meets Chevron

“Mad Men” meets Chevron

Nov 22, 2013 | Posted by Zane | animation, recommended, reel, tv, writing | 0 comments |

Had a little fun livening up an otherwise terribly-boring internal video for energy company Chevron.

With a bit of witty banter and a retro “Mad Men”-style treatment, corporate memorandi becomes… entertainment.

The writing team of Jeff Stolhand and Zane Rutledge pitched a stylish “Mad Men” look to complement the limited corporate color palette. Art-directed (and technically conceived) by Zane, with the magic of ZaneTV’s on-site greenscreen stage and in-house Red Scarlet camera, another unique “animated” style is brought craftily to life. (Thanks to a brilliant (albeit slightly sarcastic) performance from the incomparable Drew Whelpley.) Extra thanks to Eliot Gurrin for compositing and Matt Joyce for producing. A BW Films production.

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Zane wears an awful lot of hats. Some of his favorites include: director, writer, designer, editor, effects supervisor, and dad.

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