Migration to the Future at Dell

Update: This video recently won a 2012 Telly Award! Congrats to the BW Films cast and crew!

We recently completed a compelling video project for Dell which pushed the boundaries for what can be called a “case study.” Rather than the typical “talking heads,” Jeff Stolhand and I pitched something unique — a narrative format peppered with visual effects, treating the case study more like a futuristic short film than a boring documentary. 

The talented Drew Whelpley plays “You,” e.g. any businessman out there who may be considering migrating their company to Windows 7. Drew interviews three of the executives and technical people who made Dell’s own migration to Windows 7 possible, and discovers an interesting “future” ahead for the world of Windows.

Concepts/pitch by R. Zane Rutledge and Jeff Stolhand. Directed by R. Zane Rutledge. Edited by Jeff&Zane. Produced by Shaggy Welsh/BW Films. VisualFX by ZaneFX.