• TV
  • Films
  • FX
  • Blog
  • Reel
  • Contact
info@zane.tv
Login

Login
Zane.tv Zane.tv
  • TV
  • Films
  • FX
  • Blog
  • Reel
  • Contact
CeRam-Kote: Redefining Toughness

CeRam-Kote: Redefining Toughness

Jun 22, 2014 | Posted by Zane | blog, recommended, reel, tv | 0 comments |

In 2014 we were tasked with re-branding CeRam-Kote Ceramic Coatings in a bold way, and giving them an attention-getting commercial, in addition to a new website and some print brochures.

 

We wanted to create a functional video that is stylishly slick, yet confidently honest… rugged but hi-tech. Oilfield brawn meets geeky smart. We visualized a hybrid between those two concepts — strong and visually powerful. Essentially, it’s a stylized treatment of rugged imagery, bold fonts, and strong metaphors but also with a human component emphasizing the all-important fact that the CeRam-Kote principals are the experts in Ceramic Resin Coatings. That they are The Authority in this field, and if you want it done right, they are the ones to call.

We think it turned out pretty great.

“Oilfield brawn meets geeky smart.”

 

Utilizing our in-house greenscreen studio, we were able to transport a handful of talented actors (including local talent David Blackwell, below) into a “pop-up book”-style West Texas landscape, stylishly rendered in black-and-white (and red). Classic diners, pump-jacks, oilfield filth and muck make for a rugged spot. After all, “they don’t call ‘em roughnecks for nothing.”

  • Roughnecks on greenscreen

    Whit Worrell, assisting (under ladder)

  • Diner greenscreen

    David Blackwell, actor

  • Final composite

    David Blackwell, actor

 

A 30-second cut-down of the spot (viewable at the newly redesigned CeRam-Kote site) ran all fall in the Permian Basin during college football games.

“They don’t call ’em ROUGHNECKS for nothing.”

 

Post Views: 2,298
0 Comments

Warning: A non-numeric value encountered in /home/customer/www/zane.tv/public_html/wp-content/themes/HighendWP/functions/theme-likes.php on line 55
1
Share
Zane

About Zane

Zane wears an awful lot of hats. Some of his favorites include: director, writer, designer, editor, effects supervisor, and dad.

Leave a Reply

Your email is safe with us.
Cancel Reply

Recent Work

  • RAIN: A Love Letter to the Comics
  • Drops from TexanAllergy
  • Chatsworth Products: I AM Chatsworth
  • LoneStar Logos Animated Logo
  • OTT Logo Design
  • Teradata Aster Machine Learning
  • CeRam-Kote wins a Telly!
  • Teradata QueryGrid
  • Just Say No to Mr. Voucher
  • Gradients of Green: Episode Zero

Social

Do you have a story that needs telling? Contact Us

Zane TV | Films | FX

 7111 Oak Shores Drive
 Austin Texas 78730
 info@zane.tv
 zane.tv

Creative Partners

 Expressions In Film & Video
 360 Studios
 C2C Media
 Writing & Shooting Inc.
 Mad Hatter Collective

Latest Tweet

  •  @BrianKLee  I did that once and a scorpion crawled onto my hand and stung me. (I shake the shit out of my towels now.)
  • 17 hours ago

Follow @rzanerutledge

© 2021 · ZaneTV.

Prev Next